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Granville Island Brewing and Creemore Springs Brewery Announce Intention to Join Forces

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Oct. 19, 2009) – Granville Island Brewing and Ontario-based Creemore Springs Brewery will be joining forces, to continue bringing Canadians superior craft and specialty beers.

Creemore announced today its intention to acquire Granville Island Brewing from Andrew Peller Limited. These two leading Canadian craft brewers, each with specialty product portfolios that complement existing offerings across Canada, will be able to offer their wide range of brands to more markets in Canada, while continuing to maintain their distinct positions in BC and Ontario.

Celebrating its 25 year anniversary, Granville Island Brewing has built a strong reputation as a brewer with super-premium and select small batch beers. Granville Island Brewing is a natural addition to Creemore, which has demonstrated leadership in its home market of Ontario as a leader in craft brewing for since August 1987.

“The Granville Island Brewing brand portfolio compliments Creemore’s portfolio and will strongly position us for growth in the craft and specialty segment, providing beer drinkers an enviable selection of the finest craft beers,” said Jason Moore, President and CEO, Creemore Springs Brewery. “Granville Island Brewing brands, when added to our Creemore Springs brand portfolio, will bring a wider range of selection in taste and profile for discerning beer drinkers. Creemore’s intention is for Granville Island Brewing to continue operating as a distinct organization benefiting from its own people, knowledge, recipes and marketing methods, in much the same way that Creemore operates in Ontario,” added Moore.

The Granville Island Brewing brand image and brewing operations will remain unchanged, with this announcement. The acquisition presents Creemore with a strong potential to enhance product sales, and expand to new markets. Creemore will work with the organization to evaluate expansion opportunities to other parts of Canada, as well as increasing Granville Island Brewing’s awareness through increased investment in marketing, which will remain truthful to the brand identity.

Full Release via MarketWire

Posted on October 20th, 2009 by steven
Filed under: Uncategorized | No Comments »

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